repackage re‧pack‧age [riː'pækɪdʒ] verb [transitive] MARKETING
to change the way that something is marketed:

• Its commercial success lies in repackaging its services in a form that suits the customer.

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repackage UK US /ˌriːˈpækɪdʒ/ verb [T]
COMMERCE, MARKETING to put a product in a new container, etc., or to sell a product or service in a new package or market it in a new way: »

Permission must be sought if a regulated product is to be imported and then labelled or repackaged in Canada.


This is a new release of an older product that has been repackaged to suit this particular market.

FINANCE if a bank, etc. repackages loans, it sells them to investors in another form: »

Some consumer loans that have been repackaged as bonds.

Financial and business terms. 2012.

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Look at other dictionaries:

  • repackage — ► VERB ▪ package again or differently …   English terms dictionary

  • repackage — [rē pak′ij] vt. repackaged, repackaging to package again, esp. in or as in a better or more attractive package …   English World dictionary

  • repackage — UK [riːˈpækɪdʒ] / US [ˌrɪˈpækɪdʒ] verb [transitive] Word forms repackage : present tense I/you/we/they repackage he/she/it repackages present participle repackaging past tense repackaged past participle repackaged to change the way that something …   English dictionary

  • repackage — /riˈpækɪdʒ/ (say ree pakij) verb (t) (repackaged, repackaging) to present again with a different look, purpose, etc.: to repackage a product. –repackaged, adjective …  

  • repackage — transitive verb Date: 1899 to package again or anew; specifically to put into a more efficient or attractive form • repackager noun …   New Collegiate Dictionary

  • repackage — repackager, n. /ree pak ij/, v.t., repackaged, repackaging. 1. to package again or afresh, as in a different style, design, or size: The soap has been repackaged to be more eye catching. 2. to package for sale under one s own label: The goods are …   Universalium

  • repackage — verb To package again, to give new packaging to …   Wiktionary

  • repackage — rɪː pækɪdÊ’ v. pack again, rearrange into a package or bundle …   English contemporary dictionary

  • repackage — verb package again or differently …   English new terms dictionary

  • repackage — re·package …   English syllables

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